Whenever the “placebo effect” is mentioned, people always hurry to say that what they have experienced is not due to that. Somehow, they feel embarrassed to acknowledge that the placebo effect also works on them. Like being fooled by a magician. Instead, they prefer to believe in a pseudo-scientific explanation (homeopathy, chiropractice, reiki, tarot, astrology, …).
There is nothing shameful about the placebo effect. Next time you have a slight headache, try closing your eyes, putting your hand on your forehead and think of something peaceful. You´ll feel better already.
In fact, the placebo effect is more profound than just that. The placebo effect falls in either one of two categories:
– By believing some medicin will work, one feels better already which improves the healing process.
– Some ailments (headaches, sleeplessness, a cold) will improve just automatically and this improvement mistakingly might be attributed to medicins taking during that time.
Ironically, it´s a lot more foolish to believe the unverified and inconsistent theories of new-age quackery than to acccept the placebo effect. A case of pride upside down. The irony is that in their fear to be fooled by a magician, they believe in wizards.